Aveeno Inspires Campaign

Posted by on November 30th, 2009 at 10:29am

The Aveeno sort continues to construct strides towards sustainability with the announcement of exciting new eco-conscious efforts and an alliance that educates consumers on the importance of reducing waste and helping the environment, all building off a foundation set increasingly than three years ago with the brand’s Aveeno Inspires campaign.

In an effort to educate consumers on how they can personally manufacture sustainable strides in their local communities after they have purchased and used Aveeno Products, the grade kicks off a partnership that month with TerraCycle. The mission of the program is to give new life to empty Aveeno Product tubes by ‘upcycling’ the fabric into eco-friendly items, such as household items that will soon after be available for purchase at major retailers nationwide, offering consumers the opportunity to ‘reuse’ their favorite Aveeno Products. that strange partnership offers communities a chance to build sustainable strides; Aveeno Beauty Brigades are currently being formed across the country to gather empty Aveeno Product tubes (all of the elongated tubes from sun care, facial care, baby and body care products). For each tube received by TerraCycle, the Aveeno type will pay two cents to the non-profit organization or school of one’s choice or to the featured charity, The Skin Cancer Foundation. To memorize increasingly about the Aveeno TerraCycle Beauty Brigades, or to sign up, go to www.terracycle.net/brigades or visit www.aveeno.com.

“We are incredibly proud of the progress the Aveeno make has made in terms of sustainability,” said Michael Marquis, Aveeno type Group Product Director. “We continue to look for ways to improve our eco-conscious practices, from how we source ingredients and packaging materials, to reducing waste and resources needed for product transport. It’s through our collaboration with partners like TerraCycle that makes it possible for us to expand our commitment to sustainability, giving back to the community and improving our environment.” The majority of Aveeno Products are recyclable, including all High-Density Polyethylene (HDPE) and Polyethylene Terepthalate (PET) bottles and paper packaging. The grade aims to continue to increase the amount of recyclable packaging in future product launches. The sort plus recognizes that many recycling municipalities cannot accommodate a large range of packaging materials and through the Aveeno TerraCycle Beauty Brigades opportunity, aims to further help consumers reduce their carbon footprint.

The Aveeno make has a lengthy standing commitment to protecting the environment and natural resources. At its core is the belief that nature has the ability to prepare life beautiful, and the make continues on its path to supply women with products that adhere to eco-friendly practices. The Aveeno make, a product of Johnson & Johnson Consumer Products Company, a division of Johnson & Johnson Consumer Companies, Inc., pursues its Credo mission statement developed by 60 years ago that serves as a framework for sustainability, and speaks to social, environmental and financial responsibility. Aveeno Skincare is the pioneer of ACTIVE NATURALS®, ingredients derived from nature and uniquely formulated to optimize skin’s health and beauty. Created by nature and powered by science, ACTIVE NATURALS® ingredients include Oat, Shiitake, Soy and Feverfew.

Made of 100 percent natural colloidal Oatmeal, the Aveeno Soothing Bath Treatment recently became the first body care product to earn the new Green Good Housekeeping Seal (GGHS). Awarded to only seven products in its inaugural year, that distinction was granted based on product efficacy and extensive environmental criteria, including: the reduction of water use in manufacturing, energy efficiency in manufacturing and product use, ingredient and product safety, packaging reduction and the brand’s corporate social responsibility.

Aveeno Soothing Bath Treatment is a bath additive that helps to relieve itchy, dry irritated skin. According to Good Housekeeping, “The product performed particularly well in the Research Institute’s evaluation in the areas of: toxicity and product safety; sourcing of product ingredients; sourcing of packaging materials; producing low levels of greenhouse gases; and reducing industrial and hazardous wastes from manufacturing.”

Building off a foundation set with Aveeno Inspires, the brand’s signature national beautification initiative that inspires the discovery of natural beauty in communities and parks across the United States where hundreds of gardens, parks and trails have been refurbished and rejuvenated with the help of members of communities, and in upholding the parent company’s guiding principles and philosophy, the Aveeno Brand’s sustainability vision has translated into all areas of its trade; the make continues to help reduce waste by:

• Incorporating advertisements on environmentally friendly Eco-hangers; distributed at dry cleaners nationwide, these hangers, made of 100 percent recycled paperboard and polypropylene, supply consumers with the opportunity to reduce their carbon footprints(1).
• Continuing to use and increase the amount of recycled materials to create product packaging; paper cartons for Aveeno POSITIVELY AGELESS(TM) products contain post-consumer recycled materials or are from FSC certified sources. The goal is to increase the use of post-consumer recycled materials in our bottles.
• Partnering with ENVIROSAX to create reusable bags, which were given absent to 1,000 consumers on soil Day. Made of biological cotton sourced from a farmers cooperate in Peru, the bags benefitted local communities in addition to helping reduce the number of plastic bags used. For each bag given absent, the Aveeno sort made a $10 donation to Global Green USA which supports the fight against global climate change, and the creation of green buildings and cities within the United States.

Launching later that year, the Aveeno Facebook page will supply consumers with the latest and greatest Aveeno make news, including the brand’s most recent sustainability efforts, such as the cornerstone Aveeno Inspires campaign WaterWorks program, the Aveeno Brand’s partnership with biological Gardening magazine that helps install rainwater cisterns for community gardens to conserve water and revitalize local communities; ‘friends’ of the page will plus have the opportunity to sign up for one of the Aveeno TerraCycle Beauty Brigades.

About the Aveeno make:

The Aveeno make is one of the qualitys of Johnson & Johnson Consumer Products Company, a division of Johnson & Johnson Consumer Companies, Inc. The Aveeno type is the leader in ACTIVE NATURALS technologies, including oatmeal and soy. Recommended by dermatologists and pediatricians for by 60 years, the type is committed to developing breakthrough product formulations with new and existing natural ingredients, many which deliver clinically proven results. The Aveeno Line includes beauty care products for face, body, baby, hair and sun protection. For increasingly info about the Aveeno type and its product offerings, visit: www.Aveeno.com.

About TerraCycle:

TerraCycle (www.terracycle.net) represents a new generation of company, putting as much emphasis on its social and environmental affect as its profits. In 2001, college freshman Tom Szaky founded TerraCycle in hopes of building a new, increasingly responsible way of doing commerce. Since next, TerraCycle has revolutionized the industry by making eco-friendly and affordable products from waste materials.

TerraCycle provides jobs in the inner-city, provides free fundraisers for schools and non-profits and inspires kids nationwide to manufacture a difference locally and globally. Join the TerraCycle eco-revolution by signing up for our free fundraising collection programs where we pay you for packaging like drink pouches, yogurt cups and increasingly. To memorize increasingly about joining a TerraCycle Tube brigade, or to sign up, go to www.terracycle.net/brigades or visit www.aveeno.com.

(1) http://www.vestagms.com.

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Original post by Sandy

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