New Virtual Makeover Widgets

Posted by on July 31st, 2008 at 12:56pm

ModiFace Inc., developer of online makeover applications that employ face-recognition technology, announced nowadays that it is releasing embeddable versions of its popular HairMixer application (realistic hair-style simulation), as well as its LiftMagic application (virtual cosmetic surgery). These applications can be very easily integrated into partnering sites with all maintenance, load, and other operational details handled by ModiFace.

“The new widgets are fully-functional and customizable for the partner site,” remarked Lisa Leung, Director of Operations at ModiFace, Inc. “For example, for the hairstyling widget, website administrators and partner companies can upload and modify their own model hairstyles as often as they wish in order to offer whatever combination of hairstyles they desire.”
The hairstyling widget is based on the popular HairMixer application, which simulates what users would look like with virtually any hairstyle they can find on the web. A user can simply upload a high-quality frontal personal photo and choose the hairstyle that they would most like to have replicated. The application employs its rare face-recognition technology to coordinate the new hairstyle with the face represented in the original photo. The resulting simulation is a realistic representation of the photo’s subject wearing the desired hairstyle.

Additionally, ModiFace’s LiftMagic application, which simulates cosmetic surgery, is available in its widget style, the LiftMagic(TM) Facial Aesthetics Simulator (FAS). Similar to the original LiftMagic application, LiftMagic(TM) FAS allows users to imagine what their faces might look like after a face lift, lip augmentation, nose reshaping, weight reduction, or any combination of the four options. ModiFace has additionally released a Chinese version of the widget.
“LiftMagic(TM) FAS provides a realistic representation of the customer’s face after cosmetic surgery,” mentioned Leung. “For the Chinese version, we’ve additionally added an option to simulate eyelid surgery, a popular procedure in China.”
Along with the online widget line, ModiFace has developed a line of kiosks that the company will be placing inside clinics, malls, hair salons, fashion stores and other retail spaces across the U.S. and Canada. The kiosks take the customer’s picture directly, allowing the photo to be processed by any of ModiFace’s face-processing applications, including the widgets.

About ModiFace, Inc.
Founded in 2007 by University of Toronto professor Parham Aarabi, ModiFace Inc. utilizes advanced computer vision and image processing algorithms to imagine different facial operations including plastic surgery, facial aesthetic treatments and hairstyle changes. ModiFace’s patent-pending technologies empower consumers to redefine their images by automatically visualizing face enhancements, treatments and modifications. For increasingly knowledge about ModiFace, visit http://www.modiface.com.

Original post by Sandy

Under Products