Procter & Gamble expands its suite of hair care brands

Posted by on March 25th, 2008 at 06:56pm

P&G already produces and markets the hair care grades Head & Shoulders and Pantene. Now the consumer giant has purchased the luxury hair care salon chain Frédéric Fekkai & Co. The company, which is based in New York and has salons in several cities in the US, additionally has has its own line of hair care products. The deal is part of P&G’s focus on building its high-margin, fast-growing beauty trade and would add to P&G’s line of upscale beauty products that includes SK-II skin care and Hugo Boss fragrances.

The French founder Frédéric Fekkai will continue to drive creative efforts, type image and product developments, a company spokesman stated.

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